It's In The Bag...DELCINA's Merchandise Selection Criteria and Process

A handbag is not that much different from an investment product. Yeah, there are the colors, the sizes, the ROR, the yield, etc. But, after you break it down, the same decision-making process cascades through all of our chosen merchandise. Wall Street's intense information onslaught has taught us that due diligence pays.

The funny part is when we decide to carry a line, it's usually after months of studying, researching and filtering. Here are some of our criteria in evaluating a designer and its line:

+ Value
+ Intentions
+ Quality
+ Uncompromising material
+ Details
+ Design
+ Practicality
+ Durability...in time and style

So it's no surprise that when we decide to carry a handbag line, soy candles, or letterpress stationery, these products undoubtedly get press or PR coverage from Lucky, InStyle, Elle, Marie Claire, Vogue, style.com...you get the idea!

Enjoy,

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