Enjoy,
delcina
things that make you happy
Friday, September 14, 2007
Tuesday, September 04, 2007
No More Human Billboards
FOR IMMEDIATE RELEASE
No More Human Billboards With Big Logos and Bags That Need A Mortgage
Sophisticated, quality, stylish handbags are finding an elite showcase at Delcina.com’s highly-edited and educational webstore.
DELCINA celebrates the “design of the bag.” DELCINA President Jean Ouyang created the webstore to showcase handbags that reflect her own personal passion and belief: handbags of luxury and style from independent designers. Catering to the 25 to 38 style-conscious and savvy consumers, she personally cherry-picks each handbag based on practicality, look, make and material.
“I think women are tired of being used as human billboards with big logos and bags that need a mortgage. The designing talents of today are confident of their personal values and can match the quality and style of the major brands.” Says DELCINA President Jean Ouyang. “We find that the indies don’t have the brand cushion so they must tap into their imagination to create new, fresh, different.”
The obsession began when Jean treated herself to a Salvatore Ferragamo patent leather purse at the age of 24. Back then, the gold hardware was dipped in gold 7 times; the standard lining was suede. A decade later, that same purse is still on the social scene with her. With deep research and frequent interviews, Jean compiles a database of touchpoints on each designer, feeding and educating the technical buyers.
At DELCINA, each handbag is a starlet. This has very little to do with Lindsay Lohan and Halle Berry being photographed in them. It has everything to do with showcasing the most desired handbags before they even hit retail.
Visit www.delcina.com today for contemporary, designer handbags.
For More Contact:
Jean Ouyang
President
DELCINA - things that make you happy
www.delcina.com
No More Human Billboards With Big Logos and Bags That Need A Mortgage
Sophisticated, quality, stylish handbags are finding an elite showcase at Delcina.com’s highly-edited and educational webstore.
DELCINA celebrates the “design of the bag.” DELCINA President Jean Ouyang created the webstore to showcase handbags that reflect her own personal passion and belief: handbags of luxury and style from independent designers. Catering to the 25 to 38 style-conscious and savvy consumers, she personally cherry-picks each handbag based on practicality, look, make and material.
“I think women are tired of being used as human billboards with big logos and bags that need a mortgage. The designing talents of today are confident of their personal values and can match the quality and style of the major brands.” Says DELCINA President Jean Ouyang. “We find that the indies don’t have the brand cushion so they must tap into their imagination to create new, fresh, different.”
The obsession began when Jean treated herself to a Salvatore Ferragamo patent leather purse at the age of 24. Back then, the gold hardware was dipped in gold 7 times; the standard lining was suede. A decade later, that same purse is still on the social scene with her. With deep research and frequent interviews, Jean compiles a database of touchpoints on each designer, feeding and educating the technical buyers.
At DELCINA, each handbag is a starlet. This has very little to do with Lindsay Lohan and Halle Berry being photographed in them. It has everything to do with showcasing the most desired handbags before they even hit retail.
Visit www.delcina.com today for contemporary, designer handbags.
For More Contact:
Jean Ouyang
President
DELCINA - things that make you happy
www.delcina.com
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